When you’re a small business, it’s safe to say that your main priority is growth and to do that we all know SEO (search engine optimisation) is a necessity, but do you know exactly what SEO services you actually need to make it happen?
Let’s take a look at our top picks!
Technical SEO
Technical SEO is all SEO practices that are to do less with what your users will notice and more with the backend, so your users have an easy time using the website.
Here are some of the aspects of technical SEO commonly part of SEO campaigns:
URL & Site Structure: this will make your website easier to navigate and increase customer retention.
Caching The Site: this helps your website load faster for users.
Structural Data: this is vital for ecommerce websites especially as it helps increase Google results for the products on sale.
Optimised Titles/headings/descriptions: add keywords into titles and meta descriptions so Google can identify the contents of your website.
Compressing Visuals: by compressing the visual on your webpage you can increase page loading times without sacrificing the look of your website.
Content Optimisation
No matter whether it is written, visual or photographic content, all content matters for SEO, so let’s look at what needs to be done with your content.
Copywriting: Effective writing sells and on your website, it acts as your audience’s first impression of you.
Content Calendar: Content needs to be released in a strategic manner, so a content calendar is necessary to keep track of it.
Keyword Research: This is what will inform your on-page SEO and content as it tells you what your audience is looking for.
Link Building
Link building is a difficult part of SEO, but a necessary one. The only issue is, when its done incorrectly it can end up landing you a penalty, and when done right it leads to immense growth. So here’s some of the aspects of link building to be aware of before you get started.
Competitor Analysis: It’s important to look at what your direct competitors are doing so you can copy some things while also keeping an eye on what they aren’t doing so you can also bank on the gaps in their campaigns.
Blogging: This is when you make content yourself that establishes you as an authority and is easy to share and makes other people want to link to you or share your links.
Commenting & Outreach: This takes a delicate balance as doing too much commenting on other people’s blogs is frowned upon, but when you do it right it does work.
Guest Posts: If you have the right connections, you can ask to write guest posts on others websites to organically build links.
Tracking Data
One great thing about having an SEO strategy through an agency is that they will provide you SEO updates on your campaign and keep you abreast of what’s happening in relation to your campaign in the form of data.
This data can then tell you if you’ve reached your KPI’s and track your progress to see if things are going well, and if not, they can tell you why.
Here are some two quick ways to do this:
Google Your Own Business: This is the oldest trick in the book, but you can just Google your own business to see what google rankings look like. Just remember to log out of our business Google first.
Google Search Console: This is a more complicated tool, but it’s free and can tell you where your site’s traffic is coming from as well as the keywords that are ranking and which keywords are not working as well.
Local SEO
Local SEO is a must have for brick and mortar businesses who have a storefront or a physical location. This is what helps people in the local area find you quickly and effectively.
Google My Business: This is the best way to get your business seen and this is what gives you a listing on Google Maps.
When you’re ready to grow your small business with SEO, take a look at Perfect Link Building’s Services and find the best combination of SEO services for your unique needs!
